ELEVATE Podcast
For over three decades, Will Travis has brought together extraordinary people across business, science, creativity, exploration and culture. ELEVATE is where those worlds collide—sharing the conversations, questions and perspectives that inspire how we live, lead and create what's next.
But ELEVATE is just the beginning.
Beyond the podcast, Elevation Barn brings wonderful people from all walks of life together through immersive retreats, extraordinary journeys and a global community—creating the space where life's most meaningful conversations become extraordinary next chapters.
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Discover more at elevationbarn.com
ELEVATE Podcast
#55. Emotion by Design | Greg Hoffman
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Human beings are always looking for an emotional connection. Not just in their personal relationships or the relationships they build at work, but in the foods they eat, the cars they drive, and the sneakers they put on their feet.
Greg Hoffman has spent his life crafting those connections, making the argument that a brand is far more than a quality product, but an epic, human-centric, emotionally-charged story for people to connect with and to live by. He's helped create those stories by breaking down the siloes and territorial boundaries that hinder creativity. He believes that the art of radical creative collaboration can not only change perceptions, behaviors, and culture but also improve the world we live in.
Here's Greg in conversation with Will Travis, founder of Elevation Barn.
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