When you hear the word 'design', what do you think? Does it conjure colors? shapes? paint? pixels? aesthetics...composition? You wouldn’t be wrong, but when it comes to designing technology there’s a guiding force more powerful than any singular graphic element, it’s people.
When Alex Cuthbert thinks of design, he’s thinking of how it moves people, both emotionally and literally through the world. It’s about designing an experience that takes into account the customs, habits and idiosyncrasies of any given user or group of users. As of 2020, Alex has been Gojek’s Head of Design spending his days combining tech innovation with human understanding to move people, food, and currency all over Southeast Asia.
Here’s Alex in conversation with Will Travis, Founder of Elevation Barn.