2% seems like a small amount, but it all depends on what it’s a percentage of. Two percent of a dollar? That’s 2 cents. But think about 2% of one trillion one hundred eighty six million dollars. That’s a whole different story. And a whole different level of responsibility.
Tanah Sullivan is the Group Head of Sustainability at GoTo, an ecosystem that contributes around 2% of Indonesia's gross domestic product and serves almost two-thirds of household consumption in Indonesia. What is it? Well, Co-Founder William Tanuwijaya describes it as Amazon, DoorDash, Uber, PayPal, and Stripe all mushed together into one. So, Tanah Sullivan has her hands full, and she takes the weight of her responsibility seriously. For her, it’s all about gaining a deep understanding of GoTo’s millions of drivers and customers in order to be a positive force for Indonesian prosperity and progress all while protecting the planet.
Here’s Tanah in conversation with Elevation Barn’s lead strategist Errol Flanagan.