Can capitalism coincide with the conservation and regeneration of our planet? So far, most of the signs point to no, but there are optimists among us. People who don’t shy away from the system, but who take on leadership roles within it to bring change from the inside out. CMO, Frank Cooper III is one of those leaders. By injecting creativity and sustainability into an age-old economic model, he’s one of just a handful of leaders who are inspiring the world’s largest institutions to start thinking beyond the next quarter and start thinking about the next generation.