#55. Emotion by Design | Greg Hoffman Artwork

ELEVATE Podcast

For every leader, there’s an Elevation. What's an elevation? A moment or series of moments of clarity that can be put into action to elevate your life or purpose. We elevate through empathy, respect, inspiration, impact, and maybe most of all, diversity of thought. Why do we do it? Leaders are taught to be so self-reliant, that they often lose themselves. We believe that clarity of purpose is a human necessity and that sharing is the best philosophy for leadership. We turn the challenges we face into conversations and those conversations into clarity. Join us at www.elevationbarn.com

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ELEVATE Podcast

#55. Emotion by Design | Greg Hoffman

March 15, 2023 • Elevation Barn • Season 5 • Episode 5

Human beings are always looking for an emotional connection. Not just in their personal relationships or the relationships they build at work, but in the foods they eat, the cars they drive, and the sneakers they put on their feet.

Greg Hoffman has spent his life crafting those connections, making the argument that a brand is far more than a quality product, but an epic, human-centric, emotionally-charged story for people to connect with and to live by. He's helped create those stories by breaking down the siloes and territorial boundaries that hinder creativity. He believes that the art of radical creative collaboration can not only change perceptions, behaviors, and culture but also improve the world we live in.

Here's Greg in conversation with Will Travis, founder of Elevation Barn.

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